Why it is important to optimize costs? TCO has two main components: infrastructure cost and software license cost. When you run SQL Server workloads, licensing makes up the majority of the TCO, so this where you want to optimize. In this session we are going to cover best practices for cost optimization, things you need to consider when you run your Microsoft workloads and various specific EC2 instance types that suits very well for these kind of workloads. And finally we will dive deep into specific scenarios to show real-world example of step by step cost and performance optimization of SQL Server workload.