The data science team at Royal FloraHolland works on various smart dataproduct in both the logistical, financial and commercial domain. Dirk is involved in creating algorithms and models, implementing them and eventually deploying the final product to production. As the team lead, he is always on the lookout for new ways of creating value using data in both existing or new projects. Additionally, he likes to get people both in- and outside of the company excited about data-driven working and data-driven problem solving.