With more than eighteen years of experience, Guido van den Boom is the expert in the field of strategy and implementation in marketing, sales, service and digital customer experience at leading brands in B2B, B2C and B2B2C environments. Shell, RWE, Eneco, Akzo Nobel, Philips, Sony, KPN, Liberty Global, PON, Barclays, ING, AON and Rabobank are the customers he worked for. For the past two years, Van den Boom has led the digital consulting practice for Insurance at Capgemini. Now he is working for the Digital Strategy Department within Xebia.