As more and more businesses digitalize, physical products often become represented by their photographs. While advantageous in a lot of ways, this also presents businesses with new kinds of challenges. How to ensure that these materials are of sufficient quality? How to measure image quality use it to motivate users to improve? What visual factors make the product more appealing and sellable? We will consider these and many related questions in this session with the example of the world’s biggest flower auction. It will combine a range of business insights with technical showcases in the domain of Data Science.